You already know that SEO can increase your sales, and you probably already know that Pay Per Click campaigns can increase your sales, you may also be aware that landing page optimization can increase your sales, but all of these things focus on the same thing, getting traffic out of, and selling to, your current potential buyer pool.
Now, you almost certainly have not reached all of your potential buyers, unless you are a fortune 500 company and/or you spend millions of dollars a year in advertising. But with your current budget, are you really ever going to? Of course not. Free and low budget marketing campaigns never will.
Ready for the good news? There is a way to increase your sales dramatically with a fairly small budget.
There are millions of potential buyers that you have never placed a decipherable ad or product description in front of. There are probably hundreds if not thousands of potential buyers that have already viewed your online content but left dejected because they could not read or understand it.
Do you have web statistics? When was the last time you looked at the geographic stats? Did you notice that about 50 percent of your traffic comes from non-English speaking territories? And how many of those visitors from the US and Canada don't speak English? Ya. Now you are getting the picture.
If you have ever thought "should I translate my website" the answer is YES!
You could increase your sales by 50% TODAY! All you have to do, is have your important content translated into a different language.
If your product descriptions are in Spanish your site will get exposure on Google.es, in French Google.fr and Google.ca (forgot there were allot of French speakers in Canada didn't you?) How about Germain Google.de. Just think about how much exposure you would be receiving if you were listed on these search indexes as well as Google.com....
Now here's the bad news.. Using instant or electronic translation does not work. You can't use Google translate on your web content and expect it to be correct and readable here is a tidbit about David Guetta Translated from de.wikipedia by Google Translate
His passion was discovered by the Paris-born David with twelve: "Every day after school I spend hours holed up in my room and my songs backed with beats. I wish that you can dance totally to each piece. Shortly after I started to produce their own songs. "Guetta began at the age of 17 years working as a DJ mixer and discos in Paris. After the publication of some mix CDs in the late 1980's he was first owner of a nightclub in the French capital. In 1994 he released the single Up and Away at Dance Pool. Early 2000s Guetta began again to make music. 2002 saw his debut album Just A Little More Love, on which were some tracks in collaboration with Chris Willis. With singles such as Just A Little More Love and Love Do not Let Me Go Guetta managed his international breakthrough. In 2004 his second studio album Guetta Blaster. In 2005 he was with The World Is Mine a hit that went through the clubs. His most successful single is a mix of 2002 shows his hit Love Do not Let Me Go and the Tocadisco remix of The Egg Walking Away. This mix in 2006 was one of the biggest hits in the clubs of Europe. Then Love Is Gone, Baby When The Light followed, Delirious, Tomorrow Can Wait and Every Time We Touch, all found on the album Pop Life. His current singles are One Love and Sexy Bitch (aka Sexy Chick) from his fourth studio album, One Love, was released in August 2009.
As you can see.. readable but really poor, and this is from Google translation which in my opinion is the best of automatic translation services available.
The point is; this really should have been rewritten in English by a human being if it was going to make an impression.
As another example what if I sold Volkswagens, and this is what my pitch to prompt you into looking at more information about the car I want to sell to you looked like. Would this help you to buy a new Volkswagen from me?
They want to know more?
To search for the catalogs as well as technology and price lists for the Eos, or want information about the suitability of E10 for the Volkswagen? A recent survey we have compiled for you.
Sure would have been nice if this was more readable right? It's passable, but it's obvious that the seller does not speak English as a first language so I'm probably going elsewhere to make my purchase.
So if machine translation isn't the answer what is?
Human translation is the only way to insure that your message is precise and correct, and that it maintains the inflections you intended when you wrote it.
So then what does it cost to have translation professionally done?
That depends on a great deal of variables and takes a professional translator some time, and a chance to look at the content to be translated. But the good news is that it's surprisingly affordable. Most small to medium websites can be translated for less then $2000.00 which is probably allot less then your yearly advertising budget, and can increase a websites sales dramatically, often eclipsing, multiple times, new sales from previous advertising efforts.
The first step to selling in a global economy is speaking the language of the buyers in that economy.
StechDoes language translation for web content in hundreds of languages